Karri, Venkata Rohan Sharma; Dogra, Jeet - In: Journal of Hospitality and Tourism Insights 6 (2022) 3, pp. 1290-1308
Purpose Despite years of research on destination image (DI), studies have surprisingly failed to investigate how tourists perceive and approach destinations that they are not cognizant about. While prodigious amount of information is available on the dimensionality and nature of DI, little is...