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~person:"Katz, Helen E."
~person:"McDonald, Colin"
~person:"Smit, Edith G."
~subject:"Success factor"
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Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
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