//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kaufmann, Gwen"
~subject:"Deutschland"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkooperation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Alessi SpA <Crusinallo>
1
Brand management
1
Consumer goods marketing
1
Erfolgsfaktor
1
Germany
1
Henkel-Wasch- und -Reinigungsmittel GmbH <Düsseldorf>
1
Inter-firm cooperation
1
Konsumgütermarketing
1
Markenführung
1
Marketing cooperation
1
Marketingkooperation
1
Success factor
1
Unternehmenskooperation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Language
All
German
1
Author
All
Kaufmann, Gwen
Geib, Malte
1
Jenewein, Wolfgang
1
Linder, Christian
1
Seidenstricker, Sven
1
Wichert, Christine
1
Published in...
All
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Drum prüfe, wer sich bindet ..." - eine empirische Untersuchung zur Wirkung von Markenkooperationen
Jenewein, Wolfgang
;
Kaufmann, Gwen
;
Wichert, Christine
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003505950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->