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~person:"Kaufmann, Hans Rüdiger"
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Kaufmann, Hans Rüdiger
Cleff, Thomas
4
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Cogent business & management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
brand loyalty, brand identification, trust, brand personality and
brand
awareness
are the variables that have a greatest …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
2
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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