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~person:"Kaur, Balpreet"
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Search: person:"Sharma, Rishi R."
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Consumer behaviour
2
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2
Viral marketing
2
Virales Marketing
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Advertising
1
Advertising effects
1
Consumer socialization
1
Content likeability
1
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TAM
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ad creativity
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hierarchy-of-effects
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Kaur, Balpreet
Sharma, Rishi R.
28
Slemrod, Joel
4
Stimmelmayr, Michael
4
Deardorff, Alan V.
3
Dogra, Pallavi
3
Syan, Amanjot Singh
3
Kuenzel, David J.
2
Sparber, Chad
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Tanveer Kaur
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Chakrabarti, Satyajit
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Chattopadhyay, Subrata
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Gangopadhyay, Soumik
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Kaur, Japneet
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Kaur, Sawraj
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Kaushal, Arun
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Kaushalm, Arun
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Klotz, Richard
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Kumar, Satinder
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International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
2
Factors affecting behavioural intentions to use e-banking services : an extension of TAM in Indian context
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10014232645
Saved in:
3
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
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