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~person:"Kaur, Rajinder"
~person:"Whitler, Kimberly A."
~subject:"Brand image"
~subject:"IT-Recht"
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Interdisciplinary perspectives on business convergence, computing, and legality
1
Journal of advertising research
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The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Whitler, Kimberly A.
;
Farris, Paul W.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011707542
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2
An Indian legal perspective to protection of domain name : an analysis
Aggarwal, Rashmi
;
Kaur, Rajinder
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 198-207)
.
2013
Persistent link: https://www.econbiz.de/10009779182
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