Kaushik, Arun Kumar; Rahman, Zillur - In: International Journal of Bank Marketing 33 (2015) 2, pp. 96-121
Purpose – The purpose of this paper is to analyze the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the banking industry. Design/methodology/approach – A descriptive research design with survey approach is...