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~person:"Kaya, Tolga"
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Kaya, Tolga
Ülengin, Burç
27
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Brand choice modeling based on diary mode panel data : a model of choice decision in Turkish Cola market
Kaya, Tolga
;
Ülengin, Burç
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10003882145
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2
Brand Choice Modeling Based on Diary Mode Panel Data: A Model of Choice Decision in Turkish Cola Market
Kaya, Tolga
;
Ulengin, Burc
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10008267006
Saved in:
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