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Kays, Mark A.
Geurts, Michael D.
35
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Whitlark, David
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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OLC EcoSci
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Selecting sample sizes for marketing research surveys: Advantages of using the coefficient of variation
Whitlark, David
;
Geurts, Michael D.
;
Christensen, Howard B.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
1
,
pp. 50-54
Persistent link: https://www.econbiz.de/10006412692
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