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~person:"Keller, Kevin Lane"
~person:"Meissner, Hans Günther"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Einführung"
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
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1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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