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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Marketing theory"
~type_genre:"Article in journal"
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Keller, Kevin Lane
Vrontis, Demetris
26
Kumar, V.
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23
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20
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18
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Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
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