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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Marketing theory"
~type_genre:"Graue Literatur"
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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