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~person:"Kelley, Eileen"
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Kelley, Eileen
Inman, J. Jeffrey
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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
2
Innovations in Shopper Marketing: Current Insights and Future Research Issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10009177975
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