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~person:"Kelling, Andreas"
~person:"Leat, Philip M."
~subject:"Marketingmanagement"
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Market orientation : transforming food and agribusiness around the customer
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Improving market orientation in the Scottish beef supply chain through performance-related communications : the case of the McIntosh Donald Beef Producer Club and Qboxanalysis
Leat, Philip M.
;
Revoredo Giha, César L.
; …
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Market orientation : transforming food and agribusiness …
,
(pp. 83-103)
.
2010
Persistent link: https://www.econbiz.de/10010474615
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