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~person:"Kempf, DeAnna S."
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Kempf, DeAnna S.
James, Russell N.
55
Laczniak, Russell N.
48
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ARTICLES - Advertising's Influence on Subsequent Product Trial Processing
Kempf, DeAnna S.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
3
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008119408
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2
Advertising Message Involvement: The Role of Enduring and Situational Factors
Laczniak, Russell N.
;
Kempf, DeAnna S.
;
Muehling, Darrel D.
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10008121048
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