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~person:"Kenning, Peter"
~person:"Schröder, Hendrik"
~subject:"Markenführung"
~subject:"Panel"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
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