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~person:"Kerin, Roger A."
~source:"econis"
~type_genre:"Collection of articles of several authors"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
~type_genre:"Statistics"
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Kerin, Roger A.
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Brand management ; Vol. 1
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
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Sethuraman, Raj
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2010
Persistent link: https://www.econbiz.de/10003924129
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