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~person:"Kerr, Gayle"
~subject:"Delphi method"
~subject:"Integrated marketing communications"
~subject:"Öffentlichkeitsarbeit"
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Delphi method
Integrated marketing communications
Öffentlichkeitsarbeit
Marketing management
6
Marketingmanagement
6
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3
Werbung
3
Delphi technique
2
Delphi-Methode
2
Marketing theory
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Australien
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Betriebswirtschaftsstudium
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Delphi methodology
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Digitalisierung
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University education
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Kerr, Gayle
Bruhn, Manfred
40
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Balmer, John M.T.
4
Kitchen, Philip J.
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Carney, William Wray
3
Hohn, Stefanie
3
Melewar, T. C.
3
Papasolomou, Ioanna
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Andreu, Luisa
2
Babiuk, Colin
2
Barger, Victor A.
2
Bölling, Christoph
2
Camilleri, Mark Anthony
2
Campbell, Wendy
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Coates, Mike
2
D'Angelo, Marsha
2
Eck, Klaus
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Eggers, Fabian
2
Fleming, Ange Frymire
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
2
Gould, Julie
2
Group, Emerald
2
Heller, Michael
2
Hinson, Robert
2
Hoffjann, Olaf
2
Hohn, Bettina
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Huber, Bernd
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European journal of marketing : EJM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
2
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1
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
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2
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
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