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~person:"Kerr, Gayle"
~subject:"Delphi method"
~subject:"Integrated marketing communications"
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IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
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