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~person:"Kes, Isabelle"
~person:"Montaguti, Elisa"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
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ECONIS (ZBW)
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Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
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"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
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