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~person:"Kes, Isabelle"
~person:"Taran, Zinaida"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Marketing von Solutions : innovative Ansätze und Best Practices
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Specialty store expertise as a driver of satisfaction and share of wallet
Friedman, Douglas C.
;
Brown, Terence Albert
;
Taran, Zinaida
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10009314459
Saved in:
2
"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
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