Sreeram, Anusha; Kesharwani, Ankit; Desai, Sneha - In: Journal of Indian Business Research 9 (2017) 2, pp. 107-132
the finding, common method bias and social desirability bias were also assessed. Findings As product assortment was found … method bias and psychometric property test. Such approach is rare in existing body of knowledge. The study uses S …