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~person:"Kestel, Christina"
~person:"Reich, Charlotte"
~person:"Su, Shong-iee Ivan"
~subject:"Brand management"
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Faszinationskraft von Luxusmarken : eine empirische Untersuchung der Determinanten der Begehrlichkeit im Hinblick auf Luxusmarken und der resultierenden Wirkung auf die Kaufabsicht
Reich, Charlotte
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2005
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1. Aufl.
Persistent link: https://www.econbiz.de/10003000931
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