Parente, Ronaldo; Choi, Byeongyong Paul; Slangen, Arjen H.L. - In: Journal of International Management 16 (2010) 3, pp. 275-287
Service firms play an increasingly important role in the global economy. However, the internationalization strategies of such firms, and especially their distribution system choices, have been underexplored in the international management literature. One specific service industry that has...