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~person:"Ketron, Seth"
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Consumer behaviour
2
Konsumentenverhalten
2
Sound symbolism
2
Arousal
1
Betriebsgröße
1
Brand name
1
Consumption
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Crossmodal correspondences
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Einzelhandel
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Firm size
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Konsum
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Markenname
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Online retailing
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Online-Handel
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Retail trade
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Shopping goals
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Size perceptions
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Store size
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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appetitive responses
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consumption visions
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sound-shape symbolism
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vivid imagery
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Ketron, Seth
Pathak, Abhishek
5
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Spence, Charles
4
Klink, Richard
3
Martin, Ulf
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Motoki, Kosuke
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Pogacar, Ruth
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Spears, Nancy
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Velasco, Carlos
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Wu, Lan
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Baxter, Stacey
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Duduciuc, Alina
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Guèvremont, Amélie
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Kalro, Arti D.
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Klink, Richard R.
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Kostera, Monika
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Kouril, Michal
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Kuehnl, Christina
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Lowrey, Tina M.
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Park, Jaewoo
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Shalaeva, Anastasia V.
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Sharma, Dinesh
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Vilnai-Yavetz, Iris
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Ahluwalia, Rohini
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Ahn, Jiseon
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Aitken, Robert
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Al-Mutawa, Fajer Saleh
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AlJuma, Doha Husain Makki
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Almutawaa, Doha Saleh
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Altman, Yochanan
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Alvarado, Jorge
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Angell, Linda
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Anisimova, Tatiana
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Arora, Sunny
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Arora, Sunny Vijay
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Athaide, Gerard
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Audia, Pino
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Journal of retailing and consumer services
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Sound-symbolic signaling of online retailer sizes : the moderating effect of shopping goals
Ketron, Seth
;
Spears, Nancy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430619
Saved in:
2
Sounds like a heuristic! : investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay
Ketron, Seth
;
Spears, Nancy
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 285-292
Persistent link: https://www.econbiz.de/10012115138
Saved in:
3
The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
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