Kettunen, Janne; Grushka-Cockayne, Yael; Degraeve, Zeger; … - In: European Journal of Operational Research 244 (2015) 3, pp. 892-904
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions,...