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~person:"Khan, Bilal Mustafa"
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Khan, Bilal Mustafa
Ahmad, Bilal
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Safrul Izani Mohd Salleh
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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