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~person:"Khan, Imran"
~person:"Melewar, T. C."
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
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Corporate branding
Melewar, T. C.
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2012
Persistent link: https://www.econbiz.de/10009567649
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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2010
Persistent link: https://www.econbiz.de/10003990909
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