//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Beziehungsmarketing"
~subject:"Brand satisfaction"
~subject:"Messung"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand satisfaction
Messung
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Consumer behaviour
3
Konsumentenverhalten
3
Brand extension
2
Markentransfer
2
Relationship marketing
2
Betriebliche Kennzahl
1
Brand
1
Financial ratio
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Performance measurement
1
Performance-Messung
1
Target group
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Language
All
English
2
Author
All
Khan, Imran
Park, C. Whan
Bruhn, Manfred
2
Esch, Franz-Rudolf
2
Kießling, Tina
2
MacInnis, Deborah J.
2
Priester, Joseph R.
2
Wiedmann, Klaus-Peter
2
Zanger, Cornelia
2
Aggarwal, Pankaj
1
Ahlert, Dieter
1
Albert, Noël
1
Aledin, Samil A.
1
Alexa, Frank
1
Allen, Chris T.
1
Almquist, Eric
1
Ammler, Stefanie
1
Amorim, Marlene
1
Aydın, Hatice
1
Azoulay, Audrey
1
Balqiah, Tengku Ezni
1
Barker, Ryan
1
Basting, Jochen
1
Bauer, Hans H.
1
Belk, Russell W.
1
Bentele, Günter
1
Berger, Hans
1
Blackston, Max
1
Blankenberg, Nina
1
Boaler, Maria
1
Boden, Christiane
1
Boztuğ, Yasemin
1
Brodie, Roderick J.
1
Bronner, Fred
1
Buhl, Hans Ulrich
1
Carcieri, Matt
1
Castan, Björn
1
Chan-Olmsted, Sylvia M.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Cho, Moonhee
1
more ...
less ...
Published in...
All
Handbook of brand relationships
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
2
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->