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~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Messung"
~subject:"Vertrauen"
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Brand satisfaction
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Khan, Imran
Park, C. Whan
Rahman, Zillur
6
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5
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4
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The international journal of bank marketing : IJBM
2
Handbook of brand relationships
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
5
Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin
;
Rahman, Zillur
;
Khan, Imran
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
Saved in:
6
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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