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~person:"Khan, Imran"
~subject:"Brand co-creation"
~subject:"Relationship marketing"
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Brand co-creation
Relationship marketing
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AR app
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Khan, Imran
Harrigan, Paul
11
Kreutzer, Ralf T.
9
Belz, Christian
8
Hollebeek, Linda D.
8
Verhoef, Peter C.
8
Conduit, Jodie
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
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Ahuja, Vandana
6
Karjaluoto, Heikki
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Rita, Paulo
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Theobald, Elke
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Alavi, Shirin
5
Bilgihan, Anil
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Brodie, Roderick J.
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Ivens, Björn Sven
5
Ko, Eunju
5
Kumar, Vikas
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Künzler, Hans-Peter
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Luoma-aho, Vilma
5
Palmatier, Robert W.
5
Straker, Karla
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Weaven, Scott
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Wrigley, Cara
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Agnihotri, Raj
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Bilro, Ricardo Godinho
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Calder, Bobby J.
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Carlson, Jamie
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Casidy, Riza
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Grewal, Dhruv
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Grönroos, Christian
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Hajli, Nick
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Halligan, Brian
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Journal of retailing and consumer services
2
International journal of retail & distribution management
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
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