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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Netessine, Serguei"
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Fortschritt"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
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Search: subject:"Marketing"
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B-to-B-Marketing
Fortschritt
Konsumentenverhalten
Product differentiation
12
Produktdifferenzierung
12
Consumer behaviour
10
USA
10
United States
10
Lieferantenmanagement
8
Marketing
8
Supplier relationship management
8
Automotive industry
7
Demand
7
Kfz-Industrie
7
Nachfrage
7
Bundling strategy
6
Leistungsbündel
6
Theorie
6
Theory
6
Deutschland
5
Germany
5
Asymmetric information
4
Asymmetrische Information
4
Beschaffung
4
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4
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4
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4
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4
Kostenmanagement
4
New product development
4
Procurement
4
Produktentwicklung
4
Vertragstheorie
4
Absatz
3
Beziehungsmarketing
3
Charity
3
Consumer leasing
3
Consumer preferences
3
Corporate Philanthropy
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer Behavior
3
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7
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Book / Working Paper
11
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Arbeitspapier
Article in journal
65
Aufsatz in Zeitschrift
65
Graue Literatur
25
Non-commercial literature
25
Aufsatz im Buch
15
Book section
15
Working Paper
11
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
6
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6
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6
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2
Reprint
2
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2
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1
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1
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1
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1
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1
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English
8
German
3
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Khare, Arpita
Malhotra, Naresh K.
Netessine, Serguei
Pepels, Werner
Wiedmann, Klaus-Peter
Bauer, Hans H.
10
Di Comite, Francesco
9
Helm, Roland
9
Van den Poel, Dirk
9
Vandenbussche, Hylke
9
Burmann, Christoph
8
Janssen, Maarten C. W.
8
Thisse, Jacques-François
8
Homburg, Christian
7
Moraga-González, José Luis
7
Sándor, Zsolt
7
Wildenbeest, Matthijs R.
7
Bayón, Tomás
6
Loginova, Oksana
6
Wangenheim, Florian von
6
Anderson, Simon P.
5
Bronnenberg, Bart J.
5
Decker, Reinhold
5
Franses, Philip Hans
5
Huber, Frank
5
Narayanan, Sridhar
5
Schmutzler, Armin
5
Seiler, Stephan
5
Shelegia, Sandro
5
Smith, N. Craig
5
Aaker, Jennifer
4
Argentesi, Elena
4
Armstrong, Mark
4
Baumann, Florian
4
Behrens, Christiaan
4
Boztuğ, Yasemin
4
Buccirossi, Paolo
4
Cervone, Roberto
4
Chandon, Pierre
4
Czellar, Sandor
4
Duso, Tomaso
4
Fritz, Wolfgang
4
Hildebrandt, Lutz
4
Hruschka, Harald
4
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Faculty & research / Insead : working paper series
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Research and the development of pedagogical materials : working papers
1
Source
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ECONIS (ZBW)
11
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
Saved in:
2
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2017/27/STR/TOM
Persistent link: https://www.econbiz.de/10011712208
Saved in:
3
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
4
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
5
Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2016
-
Revised version of 2016/20/STR/TOM
Persistent link: https://www.econbiz.de/10011577806
Saved in:
6
An empirical study of the impact of product variety on demand concentration
Tan, Tom Fangyun
;
Netessine, Serguei
;
Hitt, Lorin
-
2016
-
Revised version of 2015/32/TOM/ACGRE
Persistent link: https://www.econbiz.de/10011588644
Saved in:
7
Is Tom Cruise threatened? : an empirical study of the impact of product variety on demand concentration
Tan, Tom Fangyun
;
Netessine, Serguei
;
Hitt, Lorin M.
-
2016
-
Revised version of 2016/33/TOM/ACGRE
Persistent link: https://www.econbiz.de/10011685090
Saved in:
8
Ansatzpunkte einer theoretischen und empirischen Erforschung des Problemfeldes Sozio-
Marketing
: Stand der Forschung und erste Skizze eines Forschungsprogramms
Wiedmann, Klaus-Peter
-
1982
Persistent link: https://www.econbiz.de/10000696934
Saved in:
9
Dialog und Kooperation mit Konsumenten : theoretische Grundlagen, Gestaltungsperspektiven und Ergebnisse einer empirischen Untersuchung im Bereich Haushaltsgeräte
Jost, Arnim
-
1993
Persistent link: https://www.econbiz.de/10013416593
Saved in:
10
Aktuelle Tendenzen im Verbraucherverhalten : zur Bedeutung d. "Lust auf Genuß-Welle"
Wiedmann, Klaus-Peter
-
1986
-
2., erw. Fassung
Persistent link: https://www.econbiz.de/10013416630
Saved in:
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