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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Multi-volume publication"
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Khare, Arpita
Malhotra, Naresh K.
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Fundamentals of
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Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003445665
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