//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Fortschritt"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Fortschritt
Marketing
8
Theorie
6
Theory
6
Deutschland
5
Germany
5
Absatz
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Public relations
3
Öffentlichkeitsarbeit
3
Market research
2
Marketingforschung
2
Marktforschung
2
Verbraucher
2
1987-2000
1
Advertising industry
1
Automotive market
1
Brand extension
1
Brand management
1
Choice of transport mode
1
Cluster analysis
1
Clusteranalyse
1
Communication
1
Consumer advice
1
Corporate culture
1
Corporate reputation
1
Deutschland <Bundesrepublik>
1
Elektrisches Haushaltsgerät
1
Environmental management
1
Expert system
1
Expertensystem
1
Finland
1
Finnland
1
Firmenimage
1
Hausgerät
1
Home appliances
1
Inter-firm cooperation
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz im Buch
9
Book section
9
Article in journal
4
Aufsatz in Zeitschrift
4
Graue Literatur
4
Non-commercial literature
4
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Lehrbuch
1
Reprint
1
Systematic review
1
Textbook
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
1
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Della Vigna, Stefano
3
Durante, Ruben
3
Fritz, Wolfgang
3
Heck, Eric van
3
Kleinaltenkamp, Michael
3
Knight, Brian G.
3
La Ferrara, Eliana
3
Beckert, Walter
2
Burmann, Christoph
2
Echtelt, Ferrie E. A. van
2
Erhun, Feryal
2
Hausman, Warren H.
2
Homburg, Christian
2
Jacob, Frank
2
Koppius, Otto
2
Radkevitch, Uladzimir
2
Usta, Mericcan
2
Van den Poel, Dirk
2
Weele, Arjan J. van
2
Weiber, Rolf
2
Winkler, Christoph
2
Wynstra, Finn
2
Zunk, Bernd Markus
2
Alvermann, Lukas
1
Anderson, Stephen J.
1
Banholzer, Volker Markus
1
Becker, Stefan
1
Bharadwaj, Sundar S.
1
Borsych, Stephanie
1
Brand, Maryse Jacqueline
1
Bruggen, Gerrit H. van
1
Bruno, Hernan A.
1
Charue-Duboc, Florence
1
Che, Hai
1
Chung, Doug J.
1
Cortrie, Flavia Antonia
1
D'Haen, Jeroen
1
Dutta, Shantanu
1
Duysters, Geert
1
Ester, Birgit
1
more ...
less ...
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ansatzpunkte einer theoretischen und empirischen Erforschung des Problemfeldes Sozio-
Marketing
: Stand der Forschung und erste Skizze eines Forschungsprogramms
Wiedmann, Klaus-Peter
-
1982
Persistent link: https://www.econbiz.de/10000696934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->