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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Working Paper"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
8
Theorie
6
Theory
6
Deutschland
5
Germany
5
Absatz
3
Consumer behaviour
3
Marketing management
3
Marketingmanagement
3
Public relations
3
Öffentlichkeitsarbeit
3
Market research
2
Marketingforschung
2
Marktforschung
2
Verbraucher
2
1987-2000
1
Advertising industry
1
Automotive market
1
Brand extension
1
Brand management
1
Choice of transport mode
1
Cluster analysis
1
Clusteranalyse
1
Communication
1
Consumer advice
1
Corporate culture
1
Corporate reputation
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Deutschland <Bundesrepublik>
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Elektrisches Haushaltsgerät
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Firmenimage
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Fortschritt
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Working Paper
Article in journal
60
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60
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17
Non-commercial literature
17
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15
Book section
15
Collection of articles of several authors
7
Sammelwerk
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bauer, Hans H.
10
Di Comite, Francesco
9
Helm, Roland
9
Van den Poel, Dirk
9
Vandenbussche, Hylke
9
Burmann, Christoph
8
Janssen, Maarten C. W.
8
Thisse, Jacques-François
8
Homburg, Christian
7
Moraga-González, José Luis
7
Netessine, Serguei
7
Sándor, Zsolt
7
Wildenbeest, Matthijs R.
7
Bayón, Tomás
6
Loginova, Oksana
6
Wangenheim, Florian von
6
Anderson, Simon P.
5
Boztuğ, Yasemin
5
Bronnenberg, Bart J.
5
Decker, Reinhold
5
Franses, Philip Hans
5
Huber, Frank
5
Narayanan, Sridhar
5
Pechtl, Hans
5
Schmutzler, Armin
5
Seiler, Stephan
5
Shelegia, Sandro
5
Smith, N. Craig
5
Aaker, Jennifer
4
Argentesi, Elena
4
Armstrong, Mark
4
Baumann, Florian
4
Behrens, Christiaan
4
Buccirossi, Paolo
4
Cervone, Roberto
4
Chandon, Pierre
4
Czellar, Sandor
4
Duso, Tomaso
4
Fritz, Wolfgang
4
Hildebrandt, Lutz
4
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Research and the development of pedagogical materials : working papers
1
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ECONIS (ZBW)
3
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1
Dialog und Kooperation mit Konsumenten : theoretische Grundlagen, Gestaltungsperspektiven und Ergebnisse einer empirischen Untersuchung im Bereich Haushaltsgeräte
Jost, Arnim
-
1993
Persistent link: https://www.econbiz.de/10013416593
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2
Aktuelle Tendenzen im Verbraucherverhalten : zur Bedeutung d. "Lust auf Genuß-Welle"
Wiedmann, Klaus-Peter
-
1986
-
2., erw. Fassung
Persistent link: https://www.econbiz.de/10013416630
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3
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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