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~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
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B-to-B-Marketing
Theorie
Marketing
4
Advertising
3
Werbung
3
Advertising industry
2
Beziehungsmarketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Relationship marketing
2
USA
2
United States
2
Werbewirtschaft
2
Absatz
1
Auswahl
1
Betriebliches Informationssystem
1
Bewertung
1
Business intelligence system
1
Call centre
1
Callcenter
1
Communication
1
Crew scheduling
1
Drittmittelmanagement
1
Erfolgsfaktor
1
Evaluation
1
Forecasting model
1
Kommunikation
1
Market research
1
Marketingstrategie
1
Marktforschung
1
Marktinformation
1
Multi-criteria analysis
1
Multikriterielle Entscheidungsanalyse
1
Naresh K. Malhotra
1
Paul E. Green
1
Personaleinsatzplanung
1
Planung
1
Product design
1
Produktgestaltung
1
Prognoseverfahren
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Collection of articles written by one author
Lehrbuch
26
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26
Collection of articles of several authors
21
Handbook
21
Handbuch
21
Sammelwerk
21
Aufsatz im Buch
19
Book section
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Bibliografie enthalten
13
Bibliography included
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Graue Literatur
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Non-commercial literature
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Aufsatzsammlung
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Arbeitspapier
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Enzyklopädie
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Sheth, Jagdish N.
5
Funk, Burkhardt
2
Meffert, Heribert
2
Abrell, Thomas
1
Aichner, Thomas
1
Akca, Selin
1
Albers, Sönke
1
Alichi, Ali
1
Alptekinoğlu, Aydın
1
Atlamaz, Murat
1
Aykaç, Tayfun
1
Barthel, Werner
1
Baur, Aaron Wolfgang
1
Benlian, Alexander
1
Bettman, James R.
1
Blask, Tobias-Benedikt
1
Blatter, Marc
1
Brenner, Walter
1
Brouhle, Keith
1
Burstein, Ariel T.
1
Bühler, Benno
1
Carolin, Bock
1
Chang, Pao-li
1
Cheng, Tun-kung
1
Cui, Tony Haitao
1
Degryse, Hans
1
Dobmeier, Mirjam Theres Elisabeth
1
Doluca, Hüseyin
1
Drees, Norbert
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Dudek, Sebastian Alexander
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Eckel, Carsten
1
Edelman, Benjamin
1
Erkal, Nişvan
1
Fleisch, Elgar
1
Freter, Hermann
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Gerstle, Ari
1
Goldfayn, Ekaterina
1
Gong, Qiang
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Gonzalo, Jesús
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Goyal, Tarun
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
-
1992
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