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~person:"Khare, Arpita"
~person:"Mattila, Anna S."
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Virales Marketing
Consumer behaviour
165
Konsumentenverhalten
165
India
57
Indien
57
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsqualität
28
Service quality
28
Customer satisfaction
25
Kundenzufriedenheit
25
Beschwerdemanagement
17
Complaint management
17
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Online retailing
15
Online-Handel
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Emotion
14
Einzelhandel
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Retail trade
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Gender
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Einkaufszentrum
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Internet marketing
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Online-Marketing
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Aufsatz in Zeitschrift
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Khare, Arpita
Mattila, Anna S.
Filieri, Raffaele
14
Balaji, M. S.
10
Law, Chun Hung Roberts
9
Loureiro, Sandra Maria Correia
9
Dwivedi, Yogesh Kumar
8
Akram, Umair
7
Berger, Jonah
7
De Angelis, Matteo
7
East, Robert
7
Jayawardhena, Chanaka
7
Kim, Jong Min
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Augusto, Mário Gomes
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Dens, Nathalie
6
Han, Heesup
6
Karjaluoto, Heikki
6
Li, Hengyun
6
Pelsmacker, Patrick de
6
Romaniuk, Jenni
6
Wallace, Elaine
6
Yin, Dezhi
6
Zhang, Lu
6
Bond, Samuel D.
5
Casaló, Luis V.
5
Chen, Zoey
5
Datta, Biplab
5
Flavián Blanco, Carlos
5
Ghosh, Tathagata
5
Gil Saura, Irene
5
Hanks, Lydia
5
Ko, Yong Jae
5
Liu, Chih-Hsing
5
Liu, Hongfei
5
Lomax, Wendy
5
Mayzlin, Dina
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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1
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
2
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
3
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
4
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
5
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
6
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
7
The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods
Yang, Wan
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011632984
Saved in:
8
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
9
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
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