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Search: subject:"psychological distance"
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Consumer behaviour
2
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psychological distance
2
Ad processing
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Advertising appeals
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Advertising effects
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Brand
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Brand experience
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Brand image
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Brand management
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Construal level theory
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Psychological distance
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Psychology of advertising
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Self-brand connections
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South Korea
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Südkorea
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Werbepsychologie
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Werbewirkung
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ad message framing
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collectivism
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construal level theory
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construal-level theory
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in-group orientations
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Kim, Dong Hoo
Kim, Kacy K.
3
Tan, Wee-Kheng
3
Yoon, Sukki
3
Arenas-Gaitán, Jorge
2
Audrezet, Alice
2
Caffier de Kerviler, Gwarlann
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Cauberghe, Verolien
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Chafra, Jamel
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Dalla Pozza, Ilaria
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Danziger, Shai
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Elliott, W. Brooke
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Erkutlu, Hakan
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Feldhaus, Christoph
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2
Grönroos, Christian
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Guo, Qiang
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Herstatt, Cornelius
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Holmqvist, Jonas
2
Hsu, Li-Chun
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Hudders, Liselot
2
Isaak, Karina
2
Jia, Yanli
2
Kao, Hsin-Yi
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Kim, Hyunji
2
Lee, So Young
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Lew, Jia Hui
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Löschel, Andreas
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Marwede, Malte
2
Mattila, Anna S.
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Mittone, Luigi
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Noor, Jawwad
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Ouyang, Jun
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Polman, Evan
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Polo-Peña, Ana I.
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International journal of advertising : the review of marketing communications
1
International journal of market research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young
;
Yoo, Chan Yun
;
Kim, Dong Hoo
;
Sung, Yoon Hi
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
Saved in:
2
How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Yoo, Chan Yun
- In:
International journal of market research
63
(
2021
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
Saved in:
3
Can brand experience shorten consumers'
psychological
distance
toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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