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International journal of advertising : the quarterly review of marketing communications
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
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