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~person:"Kim, Mikyoung"
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Internet marketing
7
Online-Marketing
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Consumer behaviour
5
Konsumentenverhalten
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Social Web
5
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Advertising effects
4
Brand management
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Markenführung
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Kim, Mikyoung
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
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193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Irwin, Scott H.
96
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International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Electronic word of mouth as a promotional technique : new insights from social media
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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ECONIS (ZBW)
9
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1
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
3
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
4
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
5
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
6
Peer or expert? : the persuasive impact of YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
7
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 105-124)
.
2020
Persistent link: https://www.econbiz.de/10012263254
Saved in:
8
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
9
The dilution effects of media strategy on brands' copromotion efficiency : identifying best practices for copromotion media planning
Byun, Kyung-Ah
;
Song, Doori
;
Kim, Mikyoung
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10011709410
Saved in:
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