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~person:"Kim, Mikyoung"
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Brand management
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Internet marketing
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Advertising effects
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Brand
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Native ad
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Relationship marketing
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brand familiarity
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celebrity endorser
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co-promotion
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message appeal
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perceived deceptiveness
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Kim, Mikyoung
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
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Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
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Wiedmann, Klaus-Peter
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Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
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Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
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International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
3
The dilution effects of media strategy on brands' copromotion efficiency : identifying best practices for copromotion media planning
Byun, Kyung-Ah
;
Song, Doori
;
Kim, Mikyoung
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10011709410
Saved in:
4
Effects of valence and extremity of eWOM on attitude toward the brand and website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003929285
Saved in:
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