Cho, Dong-Sung; Moon, Hwy-Chang; Kim, Min-Young - In: Research in International Business and Finance 22 (2008) 2, pp. 175-192
As one of two main players in international business, countries have a great influence on competitiveness of multinational corporations (MNCs). This article introduces a MASI methodology to systematically incorporate location-specific factors as sources of competitive advantage into the realm of...