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~person:"Kim, Sang Jin"
~person:"Loane, Susan Stewart"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
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Consumer behaviour
Konsumentenverhalten
Markenimage
Service quality
Customer value
8
Kundenwert
8
Beziehungsmarketing
4
Relationship marketing
4
Social Web
4
Social web
4
Customer equity
3
Fashion
3
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3
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3
Soziale Werte
3
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Brand image
2
Brand management
2
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2
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customer equity
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Kim, Sang Jin
Loane, Susan Stewart
Ko, Eunju
10
Kumar, V.
8
Kim, Kyung Hoon
7
Gallarza, Martina G.
6
Gil Saura, Irene
6
Geruso, Michael
5
Lehmann, Donald R.
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Prinz, Daniel
5
Sesé, F. Javier
5
Ahn, Jiseon
4
Brodie, Roderick J.
4
Del Chiappa, Giacomo
4
Hollebeek, Linda D.
4
Kleinaltenkamp, Michael
4
Layton, Timothy J.
4
Reinartz, Werner J.
4
Bauer, Hans H.
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gligor, David M.
3
Guo, Lin
3
Hammerschmidt, Maik
3
Heinonen, Kristina
3
Itani, Omar S.
3
Kim, Juran
3
Le Nguyen Hau
3
Melero-Polo, Iguácel
3
Mostafa Rasoolimanesh, S.
3
Peppers, Don
3
Pham Ngoc Thuy
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Rajagopal, Dr
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of nonprofit & public sector marketing
1
The marketing review
1
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ECONIS (ZBW)
6
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Social capital and consumer value co-created within an online health community
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Saved in:
4
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
5
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
6
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
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