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~person:"Kim, Sang Jin"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
Service quality
Customer value
5
Kundenwert
5
Relationship marketing
4
Customer equity
3
Fashion
3
Mode
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
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customer equity
2
Asia
1
Asian consumers
1
Asien
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Augmented reality marketing
1
Bekleidungsindustrie
1
Brand collaboration
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
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Consumption value
1
Customer equity drivers
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Customer integration
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Customer lifetime value
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Customer satisfaction
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Digitalisierung
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Digitization
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East Asia
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Event marketing
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Football
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Article in journal
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Kim, Sang Jin
Kumar, V.
22
Ko, Eunju
11
Kim, Kyung Hoon
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Gallarza, Martina G.
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Gil Saura, Irene
6
Ahn, Jiseon
5
Bradlow, Eric T.
5
Frow, Pennie
5
Hollebeek, Linda D.
5
Le Nguyen Hau
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Petersen, J. Andrew
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Glady, Nicolas
4
Haenlein, Michael
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Juran
4
Leone, Robert P.
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Rajagopal
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
4
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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