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~person:"Kim, Sang Jin"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Kundenbindung
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Marketing management
5
Marketingmanagement
5
Brand management
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenführung
3
Online-Marketing
3
Relationship marketing
3
Customer value
2
Fashion
2
Kundenwert
2
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2
Augmented reality marketing
1
B-to-B-Marketing
1
B2B marketing mix
1
Bekleidungsindustrie
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Brand
1
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1
Business-to-business marketing
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CSR
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Chatbot
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Clothing industry
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Communication
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Corporate Social Responsibility
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Customer equity
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Kim, Sang Jin
Bruhn, Manfred
10
Kumar, V.
9
Terho, Harri
9
Homburg, Christian
8
Palmatier, Robert W.
7
Verhoef, Peter C.
7
Casidy, Riza
5
Hollensen, Svend
5
Vrontis, Demetris
5
Eisingerich, Andreas B
4
Grönroos, Christian
4
Ko, Eunju
4
Ko, Wai Wai
4
Krafft, Manfred
4
Laukkanen, Tommi
4
Liu, Gordon
4
Ngo, Liem Viet
4
O'Cass, Aron
4
Petersen, J. Andrew
4
Quach, Sara
4
Schumann, Jan Hendrik
4
Thaichon, Paramaporn
4
Tournois, Laurent
4
Šerić, Maja
4
Anber Abraheem Shlash Mohammad
3
Babu, Mujahid Mohiuddin
3
Bauer, Hans H.
3
Butkouskaya, Vera
3
Chen, Jing
3
Conduit, Jodie
3
Donthu, Naveen
3
Eggers, Fabian
3
Eggert, Andreas
3
Fahy, John
3
Finne, Åke
3
Gierl, Heribert
3
Gil Saura, Irene
3
Guo, Chiquan
3
Hollebeek, Linda D.
3
Kim, Kyung Hoon
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
3
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
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