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~person:"Kim, Sukhyun"
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Cause-Related Marketing
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Kim, Sukhyun
Park, Kiwan
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Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
2
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
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