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~person:"Kim, Taehee"
~subject:"Advertising"
~subject:"Attitude"
~subject:"Markentransfer"
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Kim, Taehee
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The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
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