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~person:"Kim, Wansoo"
~person:"Krafft, Manfred"
~person:"Kumar, V."
~person:"Van den Poel, Dirk"
~subject:"Customer satisfaction"
~subject:"Relationship marketing"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Relationship marketing
Beziehungsmarketing
172
Consumer behaviour
44
Konsumentenverhalten
44
Kundenwert
41
Customer value
37
Kundenzufriedenheit
26
Marketing management
22
Marketingmanagement
22
Theorie
20
Theory
20
USA
16
United States
16
Kundenmanagement
15
Customer integration
12
Kundenintegration
12
Marketing theory
12
Marketingtheorie
12
Dienstleistungsqualität
10
Einzelhandel
10
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10
Kundenanalyse
10
Lieferantenmanagement
10
Retail trade
10
Service quality
10
Supplier relationship management
10
Unternehmenserfolg
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer analysis
9
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9
Marktforschung
9
Measurement
9
Messung
9
Forecasting model
8
Prognoseverfahren
8
Deutschland
7
Germany
7
customer lifetime value
7
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49
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Article
107
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65
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86
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86
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32
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32
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30
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30
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22
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7
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1
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1
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1
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1
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1
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1
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Language
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English
147
German
26
Author
All
Kim, Wansoo
Krafft, Manfred
Kumar, V.
Van den Poel, Dirk
Bruhn, Manfred
112
Homburg, Christian
108
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
47
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
INSEAD
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Verein Deutscher Ingenieure
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of the Academy of Marketing Science
11
Journal of marketing
9
Journal of travel and tourism marketing
7
Legends in marketing
7
Journal of marketing research : JMR
6
International journal of hospitality management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international marketing
4
Handbook of research on customer equity in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Kundenmanagement & Electronic Commerce
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Customer engagement marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Journal of business economics : JBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of service research : JSR
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
The service industries journal
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Decision support systems : DSS ; the international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
172
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
172
Kundenzufriedenheit und Kundenwert : Ergebnisse der gleichnamigen Studie der VDI-Gesellschaft "Entwicklung Konstruktion Vertrieb" (VDI-EKV) und von CEO GmbH, Krefeld
Krafft, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000962511
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