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~person:"Kind, Hans Jarle"
~person:"Reijmersdal, Eva A. van"
~subject:"Network economics"
~subject:"Television advertising"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Kind, Hans Jarle
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
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