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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~person:"Sheth, Jagdish N."
~type_genre:"Sammlung"
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The fourth P: advertising and personal selling
Jacoby, Jacob
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Solomon, Michael R.
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Mick, David Glen
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2015
Persistent link: https://www.econbiz.de/10011444692
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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